20 Tips on how to gain Instagram followers


Gaining followers and getting your voice out there can be quite hard. Often I get questions on how I manage to keep on gaining followers. Well I have to say that I am also struggling with gaining followers sometimes and of course I also hope to gain them faster and more efficient.

You hope that posting creative pictures with high quality and writing thoughtful captions are the way to success and of course this is what you have to do to get a good fan base with large engagement. However, posting nice pictures with smart captions isn’t always enough and with thousands of blogs popping up every day it seems to be hard to differentiate yourself from the crowd.

Luckily there are several studies out there explaining some strategies on how to get extra followers and influence using some easy but smart tactics.  I’ve listed up some of these strategies that I believe are the most successful and that have helped me getting the followers I have now.

Nevertheless, as you implement the strategies below, keep in mind that there is no substitute for regularly posting engaging, creative and relevant images that your audience loves. Use the tips below liberally; just don’t forget that engagement should always be your underlying goal.


1. First of all, be consistent; Post photos at fixed time points on a regular basis. Research has shown that posting at 2pm, 5pm and 22pm are the most effective times to post a picture.

2. Secondly, complete your Bio, make clear who you are and what you do! People read this kind of information and will hit that follow button quicker if they see you’re not that spam kind of guy. Also if you have a website, paste the link in the form.

3.Use popular Hash tags, I guess you already knew about this one, but it’s proven that pictures with hashtags will get more likes than without them! Use popular hashtags as,  #love, #instagood, #cute #follow, … But also use nice hashtags related to your photo!

4. I am a strong believer in creating a theme on your feed, personally I like it a lot and I believe people will be more likely to follow you if you have a nice coherent feed. Furthermore you don’t have to stick to one theme all the time, the art of the game is to make smooth transitions. good examples are: @tuulavintage @onedapperstreet @garypeppergirl @andreaswijk

5. A simple but time slaying trick to get followers is to like, comment and follow other people extensively. I also do this to attract people to my page and to get the numbers up (numbers are important, no one can deny that) but this doesn’t always result in an engaging audience.  

6. Use related hash tags at certain events or locations. For example, people will look for certain hash tags when they are the same event and most likely they will have a look at your page when scrolling between pictures with the same hash tags. For example if you’re at tomorrowland, coachella, fashion events, …

7. Another useful trick is to promote your Instagram on other social media; also tell people what they can expect once they’re following you.

8. Quality beats quantity: edit your account to leave only the best pictures.

9. Edit you pictures with professional programs like Photoshop and Lightroom. Don’t use the instagram filters too much, I personal love to use VSCO cam to edit my picture and to create a theme for my feed.

10. Another thing I like to do is track my progress; I use Iconosquare to track the growth of my account. In this way you can see what you can adjust and what your audience likes.

11. A great way to increase engagement is to ask questions in the captions of your photos. Ask simple questions about every day life or which look they like best.

12. Ask other influencers to mention or tag your product. It helps a lot but sometimes you just have to be lucky they will mention you!

13. A similar trick is to Tag people in your photos when relevant. This ensures those photos show up in those users’ feeds, and makes it more likely they’ll share them. For example: other big Instagram pages in the same business as you: @mensfashionpost, @fashiorismo, @menwithclass

14. Use faces in your photos. It is proven that images with faces receive 35% more likes than those without.

15. Create your own hash tag. Come up with a hash tag and encourage your followers to use it. This encourages your fans to engage with your brand, and increases your visibility at the same time.

16. Tell a story. Use your image captions to tell an engaging story. Storytelling helps create an emotional connection to your brand and including a captivating story is much more likely to get your image shared. But I guess this is something I can still improve myself. Great example @socalitybarbie, really hilarious!

17. Upload Selfies but don’t overkill! For brands it’s interesting to upload backstage photos as well. People love to see things that are more personal and less professional, that explains how popular Snapchat became. So don’t be shy to show some more personal things!

18. Also remember to really engage yourself. Be intentional about liking photos, and leaving thoughtful comments. Regularly find new people to follow, and engage with them by responding with comments and questions.

19. Another way to increase your followers, and we all know this one, is to follow and unfollow as much as people as you can, everyday again. They will follow back and there you have your followers! A great example of someone who did this very consequently and is now earning loads of money with her Instagram is @negin_mirsalehi

20. And if none of these tips help and you’re really hopeless you can always buy your followers. But I would not recommend this because first of all they’re not real so it’s just a number and they won’t like your pictures. Second of it is not fair compared to other people or brands (they work with you), and finally Instagram deletes ghost followers regularly so eventually you will lose them again.

21. Last but not least. Remember to follow, like and comment on Mattgstyle! I really appreciate it. 😀

These 20 tips will help you build influence on Instagram. However, keep in mind that having a large number of followers is useless if you don’t take the time to really engage and interact, because in the end, converting followers into customers is the real goal.

Lastly I’ve listed up pictures of my Instagram that have had the largest impact since I started blogging! Hope you enjoy!

Morning fellas! ☕️

Een foto die is geplaatst door Mattgstyle (@matthiasgeerts) op


Een foto die is geplaatst door Mattgstyle (@matthiasgeerts) op

About last night, we had a hell of a Halloween night! Makeup done by me! #Halloween thanks to @alexfaction

Een foto die is geplaatst door Mattgstyle (@matthiasgeerts) op

Ready to explore Amsterdam a little bit! Any suggestions for fancy coffee bars!? ☕️ #mattgstyle #bssneakpeek16

Een foto die is geplaatst door Mattgstyle (@matthiasgeerts) op

At the headquarter of Bestseller in Amsterdam, discovering the SS16 of their brands! ✌️ #bssneakpeek16

Een foto die is geplaatst door Mattgstyle (@matthiasgeerts) op

Matthias Geerts

Founder and writer

  • Reagan.

    Great article. It’s hard posting quality photos like you do without a personal photographer, don’t you think?

    • Well, I would say it’s not easy but you can combine it with personal selfies, and nice pictures of things you captured by yourself! 😉

  • Kevin Wood

    This is such a great article! I’m only 19 and am just starting out promoting myself as a model, blogger, and world traveler! Love your site Matt I read it whenever there’s something new 🙂 Please feel free to check out my instagrams and promote me haha! Best of luck 🙂

    • Haha! Thank you so much Kevin, Glad to read you read my posts regularly! 😉

  • Louis

    Appreciate you sharing this awesome advice with
    us! Definitely some tips that I can start implementing right away. Thanks! Louis from @thebowtiegent

  • Zach Casillas Mellini

    Just found you on the Explore page on Instagram a couple days back and I’m really digging your blog. I work for a plus size women’s clothing line here in LA and found the biggest success on getting new and active followers was through loop giveaways on Instagram. I haven’t been come across one specifically for menswear and thought it could be a really good opportunity for you to partner up with some big name brands looking to cross promote as you have a really good following.


    • Thanks you Zach! If you ever have questions about cooperate don’t hesitate to contact us by mail! 🙂

  • Raffy Giulambarian

    I remember seeing you on lookbook ages ago and about a year later found you again, and your instagram and I really fell in love. What you’ve done with yourself is incredible and I wish you all the best success in the future. You’ve made me care more about what I wear and stuff. 😀 @raffy.giul

    • Haha lookbook, right! 🙂 Well glad you found me again! 😉 haha don’t lose me anymore :p

  • Cristian: @cristianpfdz

    Hi Matt! I must say that you’re the number 1 Inspiration I look up to after starting to instagram fashion and menswear on my own personal account @cristianpfdz I moved to Miami, Florida from Dominican Republic and started about 3 months ago, soon opening my own blog website. All these tips are really helpful and thank you so much for actually putting up the work for us. I use my own personal hashtag #cpwears on every post and I engage with my audience. Something that I have debated with before was the follow-unfollow. Now that you explain it better as well as the feed, I have things to work on! Currently I am at 2.9k Followers and believe me when you start you are so desperate about growing and making it to the 10K or being featured in all fashion websites but I guess we keep on! Thanks for inspiring me and I will give my best to represent<3.

    • Well I’m sure you will grown very fast! Just do what you like and it will come by itself! 😉

  • Billa Aura Jelitha

    If i could only use 2 words to describe this article, then it would be: helpful and well written. Thank you so much Matt! You will always have my support all the way from Indonesia & Melborune

  • emanmadnia

    So helpful.. Thanks for being such a good inspiration

  • Quecho Ramirez

    Yup. Those things are all true, and your style is on fleek. I have to say that few fashion bloggers, and you are one of them.

    • Quecho Ramirez

      Few fashion blogger that speak to me*
      Hahaha. @quechoramirez

    • 🙂

  • Kartika Simpson

    The only guy fashion blogger that I follow because he’s such an awesome blogger, plus his photos are very HD

    • Thank you, we still try to improve ourself more and more!

  • Kristel Mejia

    This is awesome, you just let me wishing for more, thanks this is really useful since I kinda want to get in the youtube “world” so those are great advices. Thanks Matt @kristelmejia

  • Eeazman

    This is good

  • Sascha Venus

    I really like your blog Matthias, always an imepiration for me!! Hope to meet you maybe next Pitti on January?
    Check out my Instagram @saschavenus_

  • Adan Cornejo

    hello matt you have a great style i think the all the people needs find inspiration in someone or something you are a inspiration for te world. hello from mexico

  • Adrianrozz

    I really love this post Matt. This information is really good. Please follow me in Instagram I’m @Adrianrozz and my “fashion pop blog” is @Followerinfashion. Good vibes from México. I

  • Santiago Quimbayo Valero

    Hi Matt, This is Santiago from Bogota – Colombia and i love everything about you, is incredible your style, your life your opinions. For me is interesting all that you share in your accounts is amazing !! You inspire me a lot. Check out my instagram @sanquival

  • Fantastic advice.. and great mens blog! Thanks for all the Instagram insight, I’ll make sure to try to apply a few to the game and see where it takes me. Keep up the awesome style!!! My Instagram: @UPTOWNSTYLEBLOG http://uptown-style.com

    • Thank you! 🙂 Glad to hear that! and keep up the good work on your blog!

      • Thanks Matt! Lets hope we become buddies on Instagram soon. All the best X

  • Mauricio Obeso

    I don’t know how you can manage your time! Everything you touch turns to gold. I really love this post, your Instagram photos, your blog posts and everything you do. You’re so inspiring!

    Hey Matt, follow me PLZ! @mauobenol

  • Julia Müller

    Great advice! I love your blog, your pictures on instagram and everything else you do!! Your pictures are so inspiring! I will follow your Avicenna and maybe I will have a few more followers soon!☺️
    My Instagram: @neeleschmidt

  • Julia Müller


  • Pavlos Panagiotidis

    You’re doing a fantastic job! It’s not just good pictures and styles but I also like the things you write.

    And these tips sound very promising, I’ll keep ’em in mind.


    Insta: @pavlos_p

    • Means a lot man! 😉 Keep up the work at your blog! 😉

  • Great blog post as always. Do you plan on coming to the U.S.A. in the future? Keep up the great work.
    My IG: @bombero359

  • Aww a snapchat follower! 😉 thanks for the kind words!

  • Since 2014! 🙂 great to hear! 🙂

  • Hilarious right!? Hahah

  • You can do it! 😉

  • You finally wrote down this thing!!! Good work
    I do really love your blog as I often commented here but your instagram game is getting strong nowadays..
    Keep it up, mate! 🙂

    @ziiarch | DapperHipster

    • I appreciate you take the time to comment here on my blog! 😉 thank you

  • Thank you for sharing this with us. I’m really going to use this! Thanks!!

  • 😉

  • Manoel Ferreira

    I like it! Very good!

  • Dide Klarenbeek

    Your style is amazing ! Love it !

  • Pedro Ardiaca

    Hi! Your Instagram as your blog are amazing, I really like it! All of your looks very well-made, I hope to have the opportunity someday to meet you! In addition, you inspire me in some looks I wore sometimes. Good work!! Instagram: @pardiaca

  • Jasper Abarca

    This is my first time to read your blog (sorry) but i followed you on your Twitter, Facebook and Instagram, i only use these media coz i spent of most of my time on these social networking sites..
    I’ve read some blog before, and you all mentiom the same stuffs..


  • Nicolas @hinico_

    Your article is perfect, thanks for your help ! Always a pleasure to read you !
    I have a question, Which filter do you use in VSCO cam? Thanks’

  • Nicolas Stajic

    Your article is perfect, thanks for your help ! Always a pleasure to read you !

    I have a question, Which filter do you use in VSCO cam? Thanks’

    My instagram: @hinico_

    • Hey Nicolas, thank you.. Most of the time I use the 0 Series and A series! 😉

  • sebastian malaiwong

    i am your big fannnnnn 🙂 your style inspired me a lot. i really love your photos at Koh Phangan.

  • Ryan

    #19 is not really a great advice and deemed deceitful.

  • awww thanks, and yes haha I’ve started a course Italian! 🙂

  • Thank you for sharing these tips with us. Much appreciated. Love your feed and learning lots from you.

  • Tim Hofman

    Thank you for all these tips and tricks!

  • Thalyson

    Amazing tips thank you very much!
    I hope you can take a look at my Insragram. I post fashion, lifestyle, and many more.

  • Seph Jo

    I love the blog and your profile is just amazing ?

"The goal is not to attract attention, but to give people a good mood with the way you look" ― Matthias Geerts
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