Over the past few days, Kim Kardashian West released a new, YEEZY-like shapewear line called Kimono. But having taken the name from the archetypical Japanese dress, the star’s ‘creative burst’ abruptly crumbled. Plenty uttered a displeasure over Kim’s choice for the brand name, to an extent that fizzled the hashtag #KimOhNo.
Allegedly, Kim’s intent was to give the brand a sort of “name sake” linked to her first name – oh my, what a great imagination! However, the affair instigated controversy in Japan, where people are calling out the Kardashian for insulting the country’s national custom. In a conversation with the BBC, a Japanese woman remarked: “We wear kimonos to celebrate health, growth of children, engagements, marriages, graduations, at funerals. It’s celebratory wear and passed on in families through the generations.”
The woman further-specified that nothing in Kardashian’s collection bears a resemblance to the traditional attire: “She just chose a word that has ‘Kim’ in it — there’s no respect to what the garment actually means in our culture.”
With the situation getting hotter minute by minute, tweet by tweet and on, Kyoto’s mayor reached out to Kim with an official statement, stating the following: “I am writing this letter to convey our thoughts on Kimono and ask you to reconsider your decision of using the name Kimono in your trademark. Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavours and studies, and it is a culture that has been cherished and passed down with care in our living. […] We think that the names for ‘Kimono’ are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized.”
Below are few of the tweets that stormed upon the net, criticising KKW’s ultimate branding-catastrophe. Will she ever get it 10/10 right?
Finally I can share with you guys this project that I have been developing for the last year.
I’ve been passionate about this for 15 years.
Kimono is my take on shapewear and solutions for women that actually work.
Photos by Vanessa Beecroft pic.twitter.com/YAACrRltX3
— Kim Kardashian West (@KimKardashian) 25 juni 2019
— homo is healthy 🌈 (@wwhyhun) 26 juni 2019