Dior has finally stormed upon the remarkable Champs-Élysées avenue in Paris. Its latest flagship store, set at 20 Avenue Montaigne, has shuts its doors to pave the way for a brand-new era. The space, of 890 square foot, symbolises an utterly splendid retail concept that gives tribute to traditionalism, giving the chance of testing new customer experiences.
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On the frontal façade, the boutique pays homage to the Maison’s valued mansion located at 30 Avenue Montaigne, by reconstructing the structure’s architecture in a giant handmade drape detail which covers the anterior part of the new store. Inside, the boutique will be engaged with swanky retail experiences, novel technologies, and thought-provoking furnishings, leaving an impressive mark while shopping.
Additionally, the space will be regularly revitalised with product launches and pop-up events, showcasing exclusive collections. Also, Maria Grazia Chiuri’s AW 19-20 collection will be exposed during its opening, adding a “hypnotic setting donned by chromatic effects.” Menswear, womenswear and accessories are also present in the store, showcasing a wide assortment of footwear on the ground floor.
Have a sneaky peek into Dior’s Champs-Élysées store in the clips above.