Another round of David for H&M

Matthias Geerts


Hi guys,

I’m proud to announce I am Belgium’s representative for another round of the new collection of H&M featuring David Beckham! You should stick with a winning formula is what H&M must have thought when they decided to team up with David Beckham for another collection.

As part of their long-term collaboration with David, H&M launched ‘Modern Essentials selected by David Beckham’, a collection of his selection of essential items that every man should have in his wardrobe. This new fall collection will be available in every H&M store from the beginning of October.

The launch of David Beckham’s collections always comes with a great commercial video. However, this time they took me by surprise. I would have never thought David would star next to Kevin Hart and act out a comedy video! I love the video; every man should allow a little self-deprecation so why not mock with a global icon like David Beckham!

And as great as the actors are as great the collection is, it’s another lovely selection of modern essentials. Recognizable by quality materials, lovely textures, modern patterns and of course a great fits!  Just have a close look at the pattern on my dress pants and the soft texture of my jersey; It is special yet subtle, I love it!

This is my first look of David’s collection and there are more to come so watch out for them and let me know what you think! Thanks for reading guys!

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I’m wearing:

Coat (c/o H&M) – Sweater (c/o H&M) – Shirt (c/o H&M)
Trousers (c/o H&M) – Shoes (c/o Sacha)
Shades (c/o Rayban)


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