Daniel Lee’s Bottega Veneta has called upon Tyrone Lebon’s lens to shoot the label’s menswear and womenswear latest campaign. Set in a blazingly-radiant concrete basin in Joshua Tree, California, and comprising a golden-hued car suspended in the air, the campaign forges a “new vision of a modern, unapologetic luxury,” as remarked by Bottega Veneta. Highlighting the brand’s iconic Italian grandeur, through seamless textures and covetable opulence, the label’s Fall 2019 editorial explores the juxtaposition between humankind and machines.
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A recent press release saw Daniel Lee commenting on “(the label’s) strength, sensuality, being in the moment. Bottega Veneta is placing itself on the vanguard of defining a point of view, a new way of seeing subtle individuality, and then subverting that status.” Lee’s mission is, irrefutably, to continue emulating the brand’s heritage ever so outstandingly – nonetheless, since the start of his tenure the brand’s direction is truly playing its cards for the better: poise-focused, alluring, timeless and yet so beautifully-executed. Layering and textures are measured with such a gripping sartorial wariness, showing Lee’s understanding and knowledge of commercialism incorporated with high notions of efficacious sartorial culture.
Elsewhere, if one manages to take a moment by staring at Lee’s craftsmanship, it’s discernible to denote a profusion of fine sartorial accuracy as a prime point of reference, visible both in the garments and accessories. The imagery, moreover, ultimately serves as a further tease to the collection, evidencing that sophistication, in a way or another, can still be classified a “hip” in the present-day fashion scene.
Image Credits/Tyrone Lebon