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London-based heritage brand Burberry has recently launched a brand-new festive campaign, titled “What Is Love?”, representing Tisci’s first ever holiday campaign since joining the luxury house. Featuring an eclectic cast of global talent, the project is meant to represent the canons of hope, unity, togetherness, and love.
A recent press release sees Tisci remarking: “I am connected to the idea of unity, togetherness and challenging the perception of what love is today. This for me is the real spirit of the season. It’s one of my favourite times of the year – when I can stop, reflect and reconnect with those who make me feel happy and at home, no matter where I am in the world. I loved the idea of bringing together a group of people that have been so supportive of me since I joined Burberry to celebrate my first holiday campaign for the house.”
The campaign was shot by photography duo Mert Alas and Marcus Piggott. The project counts in the likes of Carla Bruni, Fran Summers, brand ambassadors Zhou Dongyu and Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena, Mahmood, and Ruben Loftus-Cheek.