This year, GANT is celebrating seven decades ever since its first founding, building an empire of premium sportswear. From creating high-end quality shirts back in 1949 to crafting a vast assortment of ready-to-wear apparel nowadays, GANT has evolved into one of the most promising brands in its field to date. 70 years on, the brand is celebrating its heritage by honouring the Sportswear Icons, and equally paying a tribute to its curious culture, demarcated by the principle that stands for “Never Stop Learning”.
Owning an extraordinary custom, the brand has driven product modernisation by reinventing, refining and perfecting the American Sportswear Icons, which comprise: the Button-Down Shirt, the Club Blazer, the Chino Pant, the Piqué, the Heavy Rugger, the GANT Varsity Jacket, and the Cable Knit, all of which constitute a fundamental pillar in the brand’s history.
However, what makes GANT truly stand out is the wide-ranging array of clothing that can be identified. The apparel is undeniably wearable and a vast majority of it would be able to suite any kind of target audience. Moreover, it’s refreshing, clean in cuts and it features subtle yet traditional prints throughout, alongside a vibrant colour wave used in most pieces.
In addition, the brand’s motto constantly persistent, driving an ever so enduring innovation for the label’s future. On another note, the label has released a new documentary at the globally acclaimed Tribeca Film Festival held in New York City, exploring a trend that is increasing largely in today’s socio-political landscape, by asking the question: “What if the next step in your career isn’t up?” Revolutionary, to say the least.
Overall, the brand’s ethos is firm, compelling and sharp: let’s cherish many more years of heritage, trailblazing quality and unfading craftsmanship.