Everything You Need To Know About The Creative Agency Revolutionising New Brands Through Clever Retail Approaches

Chidozie Obasi

Ever since its founding, London has been an indispensable cornerstone for British culture. This agency rationalises the broad scope that outlies the urban landscape of Britain’s fashion capital. CRYWOLF is a concept store that defines an exciting cutting-edge retail landscape through ways which we’re able to discover emerging designers, forward-thinking trends and mesmerising art across a global scale. Curated and managed by John Faraday, agency’s Managing Director, Strategist Ian Loughran and Creative Consultant James Loach, it stands as the first store of the city of Leeds, easing a platform for the city’s trend-yearning population. The store is based on the corner of Albion Street and hosted by BLK BX, part of Leeds Trinity Shopping Centre. The retail platform is designed for younger generations and dedicated to championing young talents worldwide – from novel artists to ground-breaking creatives.



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As noticeable in a recent release, the concept store pledged to work along the lines of the following report: “We are providing forward-thinking, gender fluid and exclusive fashion. We try to cultivate a conscious culture of sustainability, championing designers that value these principles. 50% of our labels are ethically sourced likewise produced, in conjunction with key vintage pieces to ensure a lower ecological footprint.”

On a further note, the store aims to shatter the trend scenery by bringing together labels who are in a flourishing phase, integrating emerging designers with established names in industry, and reassuring a cross-pollination characterised by a stronger dialogue between creative parties. Adding to the radiant spookiness and charm of the collections, every week CRYWOLF drops a new collaboration based on a series of events, used to highlight its key moments. Moreover, infusing an educational spectrum to the youth, the agency curates a program that features activities like store campaigns, content creation, branding tasks and hands-on workshops.

Driven by a refreshing mindset, here’s to a brand-new concept that totally augments the city of Leeds, dedicating a space of growth and entrepreneurship to the younger generation.


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