Facebook pledged to change WhatsApp and Instagram’s names in due course, to make its platform more transparent, according to The Information. The websites will now be called “Instagram from Facebook” and “Whatsapp from Facebook.” The renaming, however, will not affect the way both apps function.
The initiative will make users much more aware of who really owns the apps they use. Until then, Instagram and WhatsApp were branded independently from their mother company, which perhaps helped them circumvent the recent privacy scandals that affected Facebook. Despite this result, being a positive action for them, Zuckerberg is allegedly annoyed that Facebook doesn’t get further credit for the growth of Instagram and WhatsApp.
“We want to be clearer about the products and services that are part of Facebook,” reflects Bertie Thomson, a Facebook spokeswoman reporting to The Information.