Gender-Fluid Label Harem London Injects Timeless Comfort, Prompting To Streamline Your Duty-Free Wardrobe

From Bermuda shorts, buoyant shirting, easy-to-pull-on practical suits to the trainer you covet, Harem London is the progressive brand embracing fluidity and street-slick fetishism.

Chidozie Obasi





With a collection that feels like a physical yet so unavoidable cosy romance, label Harem London is a gender-free brand established in 2015 by the now Creative Director Dee and Managing Director Begum Ozturk, proudly part of a community of female entrepreneurs.


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Een bericht gedeeld door HAREM LONDON (@haremlondon) op


Dit bericht bekijken op Instagram


Een bericht gedeeld door HAREM LONDON (@haremlondon) op

The label reclaims a distinct heritage, referencing both London and Istanbul’s styles and heritages in shapes, colour-blocking and silhouettes. A message of representation is injected in the label’s DNA: The brand’s message evolves around the idea of feeling comfortable, adopting a cross-cultural identity while expressing and experiencing a unique etiquette, through the likes of social influences, fabrics and techniques derived from both countries and cultures.

For SS20, Harem London uses a forward-thinking initiative to create a unique collection aimed at a clientele that fears not to be confident. The twenty two-piece capsule features pieces wearable by men and women, attributing an ethical stance in craftsmanship and manufacturing, due to production practices happening in Hackney, London.

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