Gender-Fluid Label Harem London Injects Timeless Comfort, Prompting To Streamline Your Duty-Free Wardrobe

From Bermuda shorts, buoyant shirting, easy-to-pull-on practical suits to the trainer you covet, Harem London is the progressive brand embracing fluidity and street-slick fetishism.

Chidozie Obasi
Editor

 

 

 

 

With a collection that feels like a physical yet so unavoidable cosy romance, label Harem London is a gender-free brand established in 2015 by the now Creative Director Dee and Managing Director Begum Ozturk, proudly part of a community of female entrepreneurs.

 

Dit bericht bekijken op Instagram

 

Een bericht gedeeld door HAREM LONDON (@haremlondon) op

 

Dit bericht bekijken op Instagram

 

Een bericht gedeeld door HAREM LONDON (@haremlondon) op

The label reclaims a distinct heritage, referencing both London and Istanbul’s styles and heritages in shapes, colour-blocking and silhouettes. A message of representation is injected in the label’s DNA: The brand’s message evolves around the idea of feeling comfortable, adopting a cross-cultural identity while expressing and experiencing a unique etiquette, through the likes of social influences, fabrics and techniques derived from both countries and cultures.

For SS20, Harem London uses a forward-thinking initiative to create a unique collection aimed at a clientele that fears not to be confident. The twenty two-piece capsule features pieces wearable by men and women, attributing an ethical stance in craftsmanship and manufacturing, due to production practices happening in Hackney, London.

Head to www.haremlondon.com to discover more.

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