Gucci Mane And Iggy Pop Heat-The-Hype-Up In Gucci’s Cruise 2020 Campaign

Chidozie Obasi

Conjectures of a Gucci/Gucci Mane partnership has been rising in recent weeks and now the prophecy has finally been revealed. The rapper, together with rock legend Iggy Pop takes centre stage in the Harmony Korine-shot ComeAsYouAre_RSVP Gucci Cruise 2020 campaign.

One of the most memorable images from the series sees an ecstatic Gucci Mane slouched on a massage table, waiting on a ‘70s-like adorned hotel room. Yesterday, the rapper utilised Korine’s shot to unveil Woptober 2, sequel to his 2016 mixtape.

For the campaign, Alessandro Michele tossed a major Italian house party. He explained that the scrupulously-curated guest list jointly personify the classics of the “wild rockstar, the glamorous socialite, the bourgeois lady, the tycoon, and the hip hop star.”



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The party vibe thrives its inspiration from Ancient Rome, behind the collection which featured at the Capitoline Museum earlier this year.


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