Ever thought you could channel your wildest buoyance opting for gusty yet savvy apparel options? HI-TEC owns our answer. The latest campaign saw HI-TEC exploring the urban recreational landscape, all through a galore of outdoor and lifestyle direction which summarised a whole new mood ahead of the frosty season. As the brand grasped all its conventional connotations for AW19, the sportswear line highlights practicality and functionalism together with a modern streetwear twist, to fully embody the product’s key ethos.
Urban moods are conceived through complementary backdrop scenarios, integrating downtown environments via natural landscapes and hardcourt locations.
The wide-ranging apparel collection includes an extensive assortment of outerwear choices: parkas, vests, and Sherpa fleeces. The theme’s interpretation has been translated under the direction of the camouflage motif, detail which is emblazoned as an all-round print on a selected number of pieces. Elsewhere, the collection serves up a delicious selection of tones, including gleamingly-rich colour pops, as noticed in prominence across tracksuits and sweaters. On a jazzy note, earthy shades flow through apparel and footwear, bringing forward the freshest intake ahead of the new season.