HI-TEC AW19 Collection Champions Urbanwear’s Slick Practicality To The Finest

Rule number one: never neglect comfort. Devise your autumnal wardrobe through a seriously exciting range of leniently-structured propositions. And trust us, breezy cuts and relaxed detailing have whirled into a foremost this season. Kickstart your best autumnal looks by ticking off the slickest comfort boxes.

Chidozie Obasi

Ever thought you could channel your wildest buoyance opting for gusty yet savvy apparel options? HI-TEC owns our answer. The latest campaign saw HI-TEC exploring the urban recreational landscape, all through a galore of outdoor and lifestyle direction which summarised a whole new mood ahead of the frosty season. As the brand grasped all its conventional connotations for AW19, the sportswear line highlights practicality and functionalism together with a modern streetwear twist, to fully embody the product’s key ethos.

Urban moods are conceived through complementary backdrop scenarios, integrating downtown environments via natural landscapes and hardcourt locations.

The wide-ranging apparel collection includes an extensive assortment of outerwear choices: parkas, vests, and Sherpa fleeces. The theme’s interpretation has been translated under the direction of the camouflage motif, detail which is emblazoned as an all-round print on a selected number of pieces. Elsewhere, the collection serves up a delicious selection of tones, including gleamingly-rich colour pops, as noticed in prominence across tracksuits and sweaters. On a jazzy note, earthy shades flow through apparel and footwear, bringing forward the freshest intake ahead of the new season.


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