HI-TEC’s AW19 Collection Is Giving Serious Hyper-Functional Vibes

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Chidozie Obasi

HI-TEC’s prime sneaker line, the HTS74, returns in full pace for AW19, as the label probes into the archives to seek for inspiration, opting to craft the perfect offset between performance and fashion, once more. Together with the footwear collection, HTS74 have created, for the very first time, a full collection encompassing apparel, designed to go seamlessly with any weather condition.

Five years upon its European founding, HTS74 carries on converging hybrids of past and present HI-TEC shoe styles, integrating the brand’s outdoor resilience, developed over the past 45 years with its iconic traditional footwear uppers. This approach has helped define the brand’s first lifestyle clothing range. Through fine materials such as crinkled, neon detailing and various other elements, the apparel takes cues that lie behind the footwear by melding sportswear and performance with outdoor practices.

With each style among the collection wittingly suitable both on the streets and outdoors, the new AW19 footwear collection champions the brand’s pioneering Rollin Gait System (RGS) outsole that was formed in collaboration with Vibram in 2011. The collection features the Silver Shadow RGS, that established itself as Britain’s top selling running shoes in the 80s. Moreover, it includes the Sphike Low, model which uses an advanced midsole and outsole supporting a natural movement of the foot to reduce muscle weariness.

The collection is available to shop now at www.hts74.com, and it’s traceable in global selected retailers such as Selfridges and Matches Fashion.


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