J.Lindeberg Unveils “Sub.culture” SS20 Collection

Chidozie Obasi

Tapping London is J.Lindeberg’s Spring/Summer 2020 collection, revealing Chapter 4/5 of “future archive”: The “sub.culture.”


Introduced by Creative Director Jens Werner, the collection epitomises a Journey which spans five seasons and encapsulates the brand’s future direction, clashing sport and fashion, tradition and tech, archetypal and innovative. Furthermore, J.Lindberg hosted a private event on June 27th, presenting the SS20 collection within its freshest showroom in London. The apparel thrives inspiration from modern interpretations of 1960’s subculture of “Mods” and the juxtaposition of British tradition and Swedish innovation.



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Een bericht gedeeld door J.LINDEBERG (@jlindebergofficial) op

SS20 tells a story of the way certain cultural movements substitute others and how something subversive becomes mainstream, later passé and in the end returning as ”cool” in new subcultures – how cultures within a culture evolve and offshoot into something else. The Mods movement is an interesting representation of this – the attitude and confidence of a few personalities that influenced the style and dress code for decades.– Remarked Warner in a recent release.

Latest styles encompass oversized, reinterpreted classic fishtail parks, trench coats, bombers and suites among many other staples. This season sees the presence of the brand’s classic silhouettes, particularly in outerwear ensembles, with the use of new technical fabrics, new trim solutions and power-volume silhouettes. With the collection ranging from fashion, golf to ski, the brand acquires its own “Subculture” in a way, brought by the designer through various ways across the series, from the use of technical fabrics clashed with traditional executions to more literal sport references.

Seeking a standpoint for slick-comfort infused by urban vibes? Your answer lies in Werner’s craft.


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