Just six days following Carol Lim and Humberto Leon’s final collection as creative directors of Kenzo, the brand’s owner, LVMH, has named its successor. Felipe Oliveira Baptista will be Kenzo’s new creative director, taking over on July 1st. Oliveira Baptista comes to Kenzo from Lacoste, where he ruled as creative director from a decade – 2010 to 2018.
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“What made us choose Felipe above other candidates is the fact that he has a global artistic approach,” Kenzo’s CEO Sylie Colin referred to WWD. “He has a 360-degree creative vision and will oversee artistic direction globally, dealing both with collections and communication.”
During his tenancy at Lacoste, Oliveira Baptista turned the sportswear brand into a runway backbone, bringing gliding sportiness and environmentalism into his apparel. Bucket hats, anoraks, and bold graphics were the tentpoles of his final collections at Lacoste, as was a Supreme collaboration revealed in 2018. Born in Portugal and based in Paris, Oliveira Baptista also ran an eponymous line from 2003 to 2013, which won the Hyères prize in 2003 and the ANDAM Prize in 2003 and 2005.
Baptista’s official collection for Kenzo will officially be presented for the autumn/winter 2020 season in February.
Image Credit: INDIGITAL