Sadly, June 2019 hasn’t been the cheeriest for Kim Kardashian, after releasing her brand under the name Kimono, triggering a universal catastrophe. Strongly aligned with the cultural and historical implication of the traditional Japanese garment, worldwide trademarks associated with ‘Kimono’ instigated a substantial repercussion, to the point that even Kyoto’s Mayor had to meddle in the situation, urging a reconsideration of the label’s epithet.
In a conversation with WSJ. Magazine, Kardashian remarked: “You would think we would have obviously thought it through a little bit deeper. I’m the first person to say, ‘Okay, of course, I can’t believe we didn’t think of this.’ I obviously had really innocent intentions. But, let’s listen. And I want to really listen. And I want to really take it all in.”
She further-commented the fact her and Kanye West’s love for Japan is profound: “I do love Japan. My husband was in Japan when all of this was happening. It’s a place that we love and go to. I have such respect.”
No matter she claimed to fully understand the cultural significance of ‘Kimono,’ just after Kardashian revisited the name once again, she announced that she is looking to launch the brand under a new name.