Prada has become the latest label to go fur free. From September, (just in time for the Spring/Summer 2020 season) the Prada Group, which comprises Prada and Miu Miu, will abolish the use of animals to produce fur in any sort of products – element which might vary for the stock produced prior to the brand’s pledge.
An official statement released today by Miuccia specified: “The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement… Focusing on innovative materials will allow the company to explore new boundaries of creative design, while meeting the demand for ethical products.”
The agreement was established after a dialogue between the label and the Fur Free Alliance, an international association made of over 40 organisations, all of which strongly advocate against animal abuse.
Joh Vinding, being chairman of the Fur Free Alliance, highly acclaimed the label for its decision, as observed in a statement: “The Prada Group now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
The last few years have seen a reflective change towards animal cruelty: Burberry, Versace, Gucci, Chanel, Coach, Donna Karan, Michael Kors, Jimmy Choo, Diane von Furstenberg, Columbia Sportswear, Timberland, The North Face, Furla and Bottega Veneta have all opted to eradicate fur, here’s just to name a few.