Rax By Russell Athletic Has Landed Exclusively In Selfridges

Chidozie Obasi

Rax standing for Russell Athletic ‘X’ amid others, champions the production of the crewneck sweatshirt in 1920, by Benjamin Russell Jr, back when Russell Athletic would collaborate on premium crafted sweatshirts for individual football teams. 100 years on, ‘RAX’ has been able to demonstrate its capacity to extend a precious legacy, partnering with the very best.

For Spring/Summer 2020, Russell Athletic has partnered with the one of the world’s leading department stores, Selfridges, to produce an exclusive 19-piece RAX collection, made from 500gsm dry organic loopback jersey, and complemented by a range of Terry towelling styles from four of Russell’s original silhouettes, which comprise a crewneck, hoodie, t-shirt, and track pants.

Paying homage to Russell Athletics’ DNA, this collection melds the new RAX logo with its iconic patch branding, ready to update classic styles into contemporary aesthetics.

Available now, you can shop the RAX x Selfridges at stores in London, Manchester and Birmingham, or online on the Selfridges website. See campaign imagery below:


Related posts

This Wear-Now-Buy-Now Levi’s Drop Has Just Landed, It’s Here To Stay, And We’re (So) Into It

15 March 2020

G-Shock’s Latest Watch Update Has Landed

26 November 2019

Bowie, Iggy Pop, And Bountiful Sartorial Ease: Farah’s Winter 2019 Range Has Landed

17 October 2019

Rihanna’s Fenty Collection Has Landed Upon Us

23 May 2019