Recent studies have noticed a severe engagement drop with Instagram influencers.
Let’s state some facts – one of the latest reports shared by data analytics company InfluencerDB proofs that engagement rates for non-sponsored posts has dropped from 4.5% to 1.9%, and 4% to 2.9% for sponsored content. Over 2019, Instagram flagged up multitude of accounts using sponsored photos, giving a trivial visibility to influencers keen to connect directly with their followers without commercial purposes. As Instagram’s typical algorithms offer a higher significance to sponsored content, numbers are merely inclined in showing followers’ likings for great posts that are aligned with a post of a commercial kind.
The afore-stated study added that influencers owning minor amount of followers are the ones tossing in better rates – those having from 5,000 to 10,000 followers are prone to fare around 6.3%, while those having from 1,000-5,000 are spiralling around 8.8%. A crucial yet efficacious answer could be grasped from companies, brands or marketers willing to build and enlarge their network, employing a larger number of micro/nano influencers, as opposed to a fewer bunch of macro kinds.