As the event was originally scheduled to take place in August, Swedish Fashion Council officially announced that Stockholm Fashion Week Spring/Summer 2020 has been annulled.
Swedish Fashion Council’s CEO Jennie Rosén, in an official statement remarked the following: “Stepping away from the conventional Fashion Week model has been a difficult, but much considered decision. We need to put the past to rest and stimulate the development of a platform that is relevant for today’s fashion industry (and) focus on creating tools and platforms in order to support and prepare the industry for the future.”
Since its founding, Stockholm Fashion Week had been a bi-annual event hosted by the Swedish Fashion Council. Lately, fashion weeks from across the globe are faced by major challenges to meet consumer demands, and for some, the pace seems to be getting out of control. However, as the industry is currently rooting to build up a much more ethically sustainable way of producing garments, innovation and timing of construction still remain two focal matters that needs reacting to.
Thankfully, recent years have enabled an increase of consumer demands for ethically sourced apparel, leading towards a considerate social mindset cross-globally.
Stockholm Fashion Week has, over the past seasons, orchestrated a pivotal focus on highlighting prodigious talents through The Fabric Awards Challenge, with the aim of supporting young designers with opportunities for longevity in their future businesses.
Moving forward, the Swedish Fashion Council hopes to adopt new strategies of sustainability and set further goals to increase business optimisation.