Tommy Hilfiger Showcased Premium Euphoria For Its Latest #TommyNow Collection

Chidozie Obasi

For the fourth installament of Tommy x Lewis collection, the duo decided to bring the deal home, back to London, where Hamilton is from. The new collection included a three-way partnership with Gabriella Wilson, the Grammy-winning R&B singer known as H.E.R.

Naomi Campbell led the scene, as the show at Tate Modern started on a resounding high note. But Campbell wasn’t the only famous face in the line-up. There was a number of cross-generations stars: Jodie Kidd, Yasmin Le Bon and Erin O’Connor all walked the runway. In a week that has been lacking in shape and diversity, the casting was a refreshing change.


The show ended with a series of Hilfiger collection main looks, that included the designer’s much-cherished staples: Bermuda shorts, nautical prints, oxford stripes and, of course, the star-spangled banner. The brand is currently charting new territory through sustainable methods: utilising sustainable production methods, upcycled materials and low-impact fabric washes.


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