Tommyland – SS17

Matthias Geerts



Yesterday Tommy Hilfiger turned Lalaland into Tommyland for their new Tommy x Gigi SS17 collection. Venice beach was turned into one big fair with attractions, food trucks and live entertainment with a big lollipop Cali vibe. The collection was in line with the whole California girl atmosphere with lots of colour, denim, girlie patchwork and ready for the beach looks. The collection was pretty large with a wide variety of silhouettes and cuts for everyone’s desire. Ready to wear and ready to buy as you could instantly buy the collection from the runway.

The runway was packed with famous models such as the Hadid sisters, Hailey Baldwin and Joanne Smalls. Furthermore the show was attended by a big amount of A-listers such as Lady Gaga, Martin Garrix and Cameron Dallas. As the cherry on top of the whole spectacle Fergie performed after the show making this a remarkable event to remember in 2017. You could almost say this was the big opening of the women’s fashion weeks although this only starts next Tuesday in New York.








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