This marks the first collaboration between Lacoste and Tyler, The Creator’s clothing brand, AKA Lacoste x GOLF le FLEUR, infusing some of the US artist’s archetypical style into quintessential French tennis culture. The California-based musician, well-regarded his production and directing skills, is also eminent for his ‘skewed’ creative statements, which appropriately label the unique outfits he puts together.
Aligned with the delicate, subtle-like flavoured ‘fits starring in his videos, Tyler, The Creator produced a set of 16 garments for Lacoste x GOLFE le FLEUR, featuring a colourway that echoes hues of the ‘80s. Fun fact? The tones, speak for themselves: don’t dare call it pink, rather, call it ‘litchi.’ Don’t dare call it beige – opt for ‘geode,’ instead. Off-white? Crazy, but it’s the new ‘mascarpone.’
Old school is back on trend, and we couldn’t crave it more: nerdy, gif-thriven hues vulcanised over garments are brought from Lacoste’s historical archive, brashly showcasing a complementary intake of sportswear that is inflated by retro references. Easy-fitted cuts deliberately appeal to a slightly more sophisticated allure, counting short- sleeve polo shirts, buttoned tees, sweatshirts, shorts and bucket hats that articulate a refreshing yet seamless poise.
Elsewhere, the range glimpses at subcultures, redefining avantgarde notions of dandyism and casual wear, further-nodding to a vintage charm tinted with contemporary hyper-practicality.
And if you fancy a modernist twist on classy athleisurewear, perhaps this could result in being one’s ultimate seasonal go-to, as the apparel seamlessly contemporises traditionalism.
This ‘easy-to-breeze’ drop lands on July 17th in Lacoste’s physical and e-stores.