World’s Leading Sneaker Care Label “Crep Protect” Taps Adidas For Latest Collaboration In London

Chidozie Obasi

Crep Protect, leading-edge sneaker care brand has announced its latest partnership with iconic sportswear label Adidas Originals, to provide a line of co-branded products and sneaker care at its Oxford Street store.

Since its launch in 2012, Crep Protect has continued to reshape and modernise the sneaker care industry, moulding into an instantly recognisable brand in just seven years. This creativity, hard work and constant innovation have led to a privileged partnership with Adidas Originals. The collaboration offers a co-branded range of sneaker care products that both brands are extremely proud to endorse. Through the usage of the care package, creators will be able to protect their trainers in pristine conditions, through the in-store findable products.

The partnership also offers a purpose-built sneaker cleaning station for Londoners to use whilst visiting the world’s largest high-street on Oxford Street, the first of its kind cross-globally. Rizwan Ahmed, CEO and Co-Founder of Crep Protect Ltd. Proudly remarked the following in a recent press release: “Crep Protect is proud to announce this official co-branded partnership with Adidas Originals, working with one of the world’s leading casual sportswear brands. Crep Protect will ensure that all Adidas Creators and Londoners receive a premium product and cleaning service when visiting the new flagship store on Oxford Street. We look forward to seeing this relationship grow as our brands continue to redefine the footwear and lifestyle industry.”

Products are now available in the London Store.


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